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The future of Market Expansion Services

Connecting Asia and the world

 

The future of Market Expansion Services

A collection of perspectives from economic, business and academic leaders

We have brought together a collection of perspectives from economic, business and academic leaders who are changing the world across different sectors and industries. Their fresh and insightful viewpoints contribute to articles within the three sections: the future of Asia, market expansion perspectives and the evolving customer.

The future of Market Expansion Services

Pinpointing the power shifts in Asia

Since the beginning of the new millennium nobody doubts anymore that the 21st century is the Asian century. Numerous assessments focus on the economic risks and opportunities this new age will provide to the world economy. Two trends, however, do not get enough attention, demography and geopolitics. Both will have a powerful impact on Asia’s national economies as well as on the intra-Asian flows of trade and finance. This article, by Urs Schoettli, explores the power shifts in Asia.

The future of Market Expansion Services

Industry visions

Leading company executives provide an outlook on the Asian markets DKSH works in – consumer goods, healthcare, performance materials and technology. What do they see as the main trends going forward?

The future of Market Expansion Services

Connecting with empowered consumers

As brand-savvy shoppers across Asia select from an ever-enlarging choice of products, in-store strategies combine the best of art and science. The societal shift towards urbanized living and consumption-focused economic policies across Asia are heralding a modern consumer revolution. Brands from all parts of the planet are turning their gaze eastward, and seeking to better understand the evolving consumer trends. Adding an extra layer of complication is the interplay of unique cultural and ethnic factors across and within Asian markets. So how can brands connect with empowered consumers?

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